GOME, China's second-largest home appliance retailer, has teamed up with Alibaba's consumer shopping site Tmall to boost Internet sales.

Gome will open its authorized store on Tmall and the two companies will also work on supply chain management, Gome said yesterday. It will also unveil consumer electronic products on Tmall's website to tap Tmall's huge base of buyers.

The retailer said it will introduce more specialty products to suit Tmall buyers.

Since the end of last year Gome has merged Gome Online and Coo8.com shopping arms, and market observers said it hopes to catch up with rival Suning via Tmall.