Those who follow streetwear will remember June 2019 as the time that China went crazy for Kaws. The viral video of shoppers clawing at the $15 (103.60 RMB) Uniqlo T-shirts in a frenzy illustrated the dangerous impact that hype (at its highest) can create when products are launched offline.
Is It Safer For Luxury To Stick To Online-Only Drops In China? Jing Daily comes via ChinaTechNews.com.
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