I conducted an unofficial survey on Instagram recently, posing the question: why do you like Spam? Over the course of an hour, the responses piled up in my inbox like, well … spam. There are many things in the culinary world that elicit extreme opinions from both ends of the spectrum, such as Marmite and durian , but Spam – or more broadly, luncheon meat – has always seemed to be the ugly duckling (piglet?)

Spam, adored by Asians, is no longer the ‘secret shame’ you dare not admit to loving comes via ChinaTechNews.com.