Yum China Holdings, Inc. announced that KFC China is introducing a series of green marketing campaigns to promote more sustainable lifestyles and increase consumer awareness of eco-friendly behavior. In December, KFC launched an interactive section on its Super App addressing topics including "Exploring Carbon Reduction" and "The Journey to Carbon Neutrality". KFC is also partnering […]

Eco-Conscious Living Is Yum China's Latest Marketing Message comes from ChinaCSR.com - Corporate Social Responsibility (CSR), Business Intelligence, and Sustainability News for China