The WSJ says:

In a survey conducted by the Boston Consulting Group, 47% of Chinese said they either “absolutely” or “somewhat” favored U.S.-made options when confronted with a choice between two items of equal price and quality — one domestic, the other Made in the USA. Over half said they’d chosen U.S.-made goods over less expensive Chinese products in the last month, with 61% saying they’re willing to pay more for the U.S. made goods — in some cases quite a bit more.

Willingness to splurge on U.S. imports varied depending on the product. Some were obvious choices. For instance, many Chinese — mindful of scandals involving food contamination — were willing to pay more for U.S.-made baby food. But other choices were more surprising: The Chinese were also willing to pay big premiums for U.S. made running shoes and mobile phones.

Read more: http://blogs.wsj.com/economics/2012/11/14/chinese-willing-to-pay-more-for-made-in-usa-goods/