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MBA Toolkit For CSR: Public Relations And Corporate Social Responsibility

Aggregated Source: ChinaCSR.com
February 26, 2008|

By Bill Valentino The United Nations Global Compact emphasizes a link between corporate social responsibility and communications by declaring that "Effective two-way communications is essential to CSR success." CSR is not just a buzzword anymore. Communications are rapidly taking on a critical role in the evolution of CSR by informing and creating awareness of its role [...]

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