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The Online Advertising Campaign Failed in China… Why?

Aggregated Source: ChinaTechNews.com
October 15, 2007|

By Yann Lombard-Platet Failed online advertising campaigns in China? There have been a few through the years. Some were due to the client's brief, some due to us. But what is a campaign really? It's an idea, a communication idea that should be relevant to the big picture, to the context in which the brand is [...]

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